Google Authorship for Writing Blogs

image credit: socialmediaweek.org

I’ve had this blog article in an open tab for over a week and just managed to get through the article today. I’m thankful that I didn’t do my usual and close all tabs and forget about reading it.  Michael O’Neill at Geonetric (a cool tech company in Cedar Rapids) did a great job of distilling all details for Google authorship in this article: The Google Authorship FAQ.  The article is written specifically for Geonetric’s clients in the health care arena and people who use their CMS, but it’s full of great information for the rest of us too.  Including the technical details of how you implement and test the tag – hallelujah!

For your reference, it should be added to the header of your author pages thus:

https://plus.google.com/102200608365760994159/posts“/>  {insert your Google+ link in the href – grab it by logging in to your Google+ profile page}

For your peace of mind and easy review – if you’re editing html manually you might want to place it right after your meta description tag so you know exactly where to find it.

As a writer, whether it’s freelance gigs to pay the bills or your literary career having authorship tied to your posts is a no-brainer. Michael explains that there are no guarantees yet that Google will display the extra perks of authorship in their results set, but it can’t hurt to have everything in place to take advantage of it when/if they do.  Plus…since Google loves Google stuff, there’s a good chance you’ll get better ranking if you’ve used it.

Hey look!  It’s working!

How do you make sure you’re set up with Google+ Authorship?

If you’re old school coding straight up html – put your author link in your site header – Michael offers some great suggestions about what pages should have it, and where it might not make sense.  Blog posts – always!

If you’re using WordPress and the Yoast SEO plugin all you need to do is make sure that every user who should have an author link has the Google+ link added to their Contact Info:

If you’re using Blogger and you have a Google+ profile it will be linked automatically but the link looks a little different:

Michael’s FAQ has several other important tips you should read. (Go do it!)  Plus he promises to update the article as new info comes out, so maybe you should bookmark it too.

  • How to use Google Webmaster Tools’ Structured Data Testing Tool to check your work.
  • How to track views using Author stats in Webmaster Tools.
  • The details on how to get verified if your posting multiple places – you can be an Author all over the place so don’t miss out when you guest post.

Here’s the link again so you don’t have to scroll back up: The Google Authorship FAQ

This might help you get set up too: How to Set Up Google Authorship in WordPress in 3 Simple Steps – it assumes use of the Yoast SEO plugin.  There are other plugins that will help you with Google authorship if you aren’t already addicted to Yoast, but I like keeping all my SEO tools in one box.

Go forth, Author up.

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